If you’ve got an IT job that pays the bills, but it’s totally boring, maybe it’s time to consider going freelance! Just because you’re living comfortably, plodding along in day to day life, that doesn’t mean that you shouldn’t follow your dream job. When it comes to independent working, a common misconception is that all the late nights, stress and basic pay will all disappear as soon as you go freelance, living happily ever-after a while you pick and choose your working hours.
In reality however, most freelancers have to intern, moonlight and work crazy hours to even break even. As a freelancer, you can forget about 9-5, because you should be working whenever you’ve got a free minute. On the upside though, you will be able to set your own rate of pay (within question), and choose which projects to undertake too. Instead of fantasizing about becoming a freelancer, why not begin your escape from normal working life now!
Freelancing In A Recession
In the past year, thousands of people have been laid off from their jobs, with many being in the same career all their professional lives. When you’re a survivor of a mass, recession-induced cull, your first instinct is to feel grateful, knuckling down and getting on with your work with minimal resistance. Looking for freelancing work in the middle of a recession must sound a little crazy then, huh?
Firstly, freelance workers cost companies less than full-time employees, so as soon as a company makes a wave of redundancies, that’s a clear indication that they’re looking for freelancers to outsource some of the work to. Freelancing in a time of mass job insecurity not only diversifies your income stream, but it’s also a great way to spice up your portfolio to potential employers.
Even freelancing on the side means that you won’t have to scrimp and save to pay your bills, and if you do get let go from your fulltime job, you’ll have a financial safety net. In a recession, freelancing is a profitable business, so don’t be put off by the mass unemployment queues.
Get Yourself On The Market
One of the toughest elements of turning your skill set into a profitable freelancing trade is getting your name out there. Especially if you’re not a very confident or talkative person, advertising yourself and your services as a package can be extremely difficult. If you’re thinking of going freelance, then you’re certainly going to have to smarten your salesperson skills.
So how do you get yourself on the market? Firstly, take a look at some of the best freelancers in your field, and see how they market themselves. Don’t steal their ideas, but instead find inspiration from their success. Check out their websites, their social media profiles and examples of their work. Once you’ve made a note of all the things you like, try to expand and make them better. You’ll definitely need your own website and blog, so gather a selection of site design ideas too.
Lloyd is a freelance writer and blogger, his passions lie in marketing and the evolving business world. He is currently writing on behalf of Brookson.